The advantage of Facebook advertising over other advertising services is that you are targeting your audience within their own comfort zones.
When your audience sees your business’s advertisement on their Facebook page there is immediately an inherent degree of trust experienced due to the shear nature of the medium, where in comparison to Google Adwords your user is subjected to a random link with very little implication to click.
The fact that there are millions of users on Facebook and the probability of your target market being on there is ridiculously high. So you need to take action if you want to increase business.
Here are 5 ways a business can use Facebook advertising to grow your business in under a month:
Increase sales by Advertising a special promotion exclusively to Facebook followers, Dah!
The most predominant reason why people like brands and Facebook pages is to receive special offers and discounts! – It’s that simple.
If you want to increase the amount of sales your business makes in a short time, you can effectively reach a specific targeted audience and share your discount offer to them personally.
Although the conversion rate from like to purchase (depending what your offer is) may be under 50% you are still generating a community of new followers who can potentially become future customers, with proper neutering and relationship building.
Plus Facebook ads are much more flexible than Google Adwords in that they offer a longer character length, the option to add a colorful image to grab attention and not to mention their targeting methods can be narrowed down so specifically and with a CPC of $0.20 – $0.50, a ROI is inevitable if executed correctly!
Building your community
The fastest and simplest way to build your community is through Facebook ‘like’ ads.
The advantage of using ‘like’ ads to promote your pages is that:
- It’s Cheap!
- Facebook puts a Like button inside your ad so your audience does not even need to visit your page to take action.
- To increase your sales – combined with a promotion e.g. Like us to receive a $20 dollar discount on X, Y & Z
Another important aspect of Facebook ‘like’ ads are that they build a list, similar to an email-marketing list, but with much more control and data. You can see exactly who your interested audiences are and over time measure their levels of engagement to see what types of content achieves the greatest levels of interaction.
For example if we take this bellow Facebook Ad:
Create the ultimate snowball effect: the platform that actually facilitates word-of-mouth marketing
Facebook advertising is an effective facilitator for word-of-mouth and can possibly extend a business’s reach where other advertising platforms simply cannot.
If you ‘like’ a brand from a Facebook ad, automatically your friends see it on their own personal news feed, thus widening the reach even further. Statistics show that people are 78% more likely to like a brand if referred by a friend and with that in-mind, the average Facebook user in Australia has an average of 130 friends, and personally have over 1000 – this is how you create the snow ball.
So in hindsight for every ‘like’ your business receives the reach of your brand potentially extends to another 130 people. If you’re a business that wants to increase your brand awareness this is definitely one avenue to consider.
Micro Targeting
One of the best things about Facebook advertising is the ability select who sees your ad using a number of variables, including keywords.
There are two ways to do Facebook advertising:
- There is your standard compound targeting where you tick the most relevant boxes such as age, sex, location, relationship status, age etc – this can be set up to be really specifically targeted.
- Then there is Guerilla user targeting where you are targeting the prices interests and by prices I mean so detailed that you are ‘reading the mind” of your audience.
Let’s say you are advertising hard core diet pills or a product for people who want to go on an extreme diet – You can literally get inside the minds of your audience and target exactly what they are saying and thinking. As you can see in the bellow there are 1000’s upon 1000’s of variables to base your targeting on:
Competitive Targeting
If you are finding that targeting your audience is becoming too difficult, Facebook has an option where you can target the fans of your competitors. When said out loud it may seem a bit unethical and you’re probably asking yourself, “if this is legal then why isn’t everyone else doing this as well?” the answer is…they are.
All you have to do is select the brands that are most similar to your own and really filter your variables down so you are targeting those specifically who are potentially your target audience:
Ultimately advertising on Facebook is a great way to reach and develop your brand and is quite cost effective. After you have created your own campaign make sure you are constantly monitoring your results and optimize your targeting strategy accordingly.
If you are a first timer it may take a couple of weeks to really optimize your targeting strategy to the point where it is working for you – Don’t be discouraged the results are worth it!