“Why Should My Business Be On Google+?”
That is a good question!
Google is owned and operated by Google of course. And as a generalization, like YouTube and Google Places for Business, Google+ profiles do have some perks in getting ranked/indexed by Google. You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google+ account.
Similar to Facebook’s “like”, Google has “+1” votes. The more +1’s your pages and posts has, the better. Those social signal votes let Google know that what you’re sharing is being read and shared. Google+ profiles and pages can have a significant impact on search rankings.
Here are ten Quick benefits of using Google+ for you’re business:
1. Google + is the fastest growing network!
2. It’s more active than you think, Google+ has over 135 million active users with 60% of those users are logging in daily. Over 500 Million people have ‘enabled’ Google+ accounts
3. As mentioned, Google+ will positively impact your search engine rankings
4. Your Google+ posts are indexed faster than regular websites are. So get blogging and start sharing it on your Google+ profile, Make sure you’re posts are keyword optimised. You can setup your profile to claim authored content, this will effectively boost your posts in search engines, increase your click through rates, increase more traffic to your website and add authority to your posts!
5. 5.Google+ Local pages are indexed into Google search results. So if you create a strong local page with a completely filled out profile about your business and services, you will have a stronger web presence.
6. Google+ community’s feature lets your customers do all the talking about your brand. It’s the perfect way to get feedback and engage with your customers in a more meaningful way and it makes them feel more valued.
7. Google hangouts reduce travel expenses by allowing you to videoconference with more than one person at a time for free! Skype charges you for premium account membership
8. Google Circles allows you to segment your followers (especially those who regularly engage with your content) into specific circles that house content that are most relevant to them.
9. Google+ integrates with other Google features and apps such as Google places, maps, checkout, alerts, etc. There are hundreds of them!
10. Finally, posting content similar to any another social media platform humanizes your brand.