When it comes to deciding on what to tweet about, you could find yourself a little stuck. Whatever you do, don’t make the error of jumping on the bandwagon of “Selling first and posting interesting tweets later!” You do not want to be perceived as a spammer by your followers. Make sure that what you tweet about is interesting, informative and would basically benefit your followers.
You can tweet about the following:
- Personal – people would love to know just a little bit of what happens in your personal life. But do not make it a habit of sharing personal information.
- Retweet – you can retweet information that you find interesting. Ensure that it would benefit your followers and you. For instance, if you are in the restaurant business, you can retweet food related topics.
- Tweet questions – asking a question is a great way to get people to interact on Twitter. For instance, you could ask a question such as “Who do you think is a better artist Beyoncé or Lady Gaga?” This question ought to get your followers interacting.
- Business related tweeting – when you have built a solid relationship with your followers, then you can tweet about your business. Ensure that with each business tweet you post, you send eight to ten tweets that are very engaging to your followers.
- Post your favorite quotes – interesting quotes are bound to get attention and would be retweeted by followers who find the quotes really interesting.
After making use of Twitter for some period of time, you will start to understand other people’s personalities. You will get to learn about the events attended by other users and their priorities. You basically get to learn what really makes them tick. As a business owner, this will help you understand how you can provide better products/services to these people as prospective clients or customers.
In order to achieve this, you should learn to post updates that aim to be educative and helpful. Do not gain a reputation of sending tweets that are sale advertising. Who wants to read that?!
Remember, as you go on to build a relationship with your followers on Twitter, there is a real great possibility your followers will refer your products or services to others who may need them. You should also be careful about sending way too many updates at the shortest time interval possible, because this could be perceived by your followers as spam.