Are you wondering why you need LinkedIn for your business? Aside from the well known fact that LinkedIn is easy and free to use, here are a couple of more reasons why you should have a LinkedIn account.
LinkedIn Statistics:
- There are over 200 Million LinkedIn Users
- Two new LinkedIn users join every second
- 64% of LinkedIn users are outside the United States
- 42% of users update their profile regularly
- 35% of LinkedIn users access the site daily
- Over 10 million endorsements are given daily
- 39% of users pay for premium membership
- There are 2.7 million linked business pages
- There are 1.5 million LinkedIn groups
- 81% of LinkedIn members belong to one group
Why you should use LinkedIn:
- Enhance Relationships – smart business people know that creating a successful business starts with creating personal relationships. LinkedIn merges the value of personal relationships with social media in order to make it easier to track your connections as they change jobs or introduce a new product or service. With LinkedIn, you can also search for distributors, suppliers, or companies that you want to conduct business with. LinkedIn is truly a great platform to effectively build your brand, reputation and professional network.
- Reinforce Your Brand – LinkedIn offers you the opportunity to ensure that users find the info that you want them to view. Having a profile on LinkedIn will build your professional credibility when you join online group chats. You can also manage your company’s reputation.
- Social Proofing Your Company/ Self/ Brand – If people were looking for your services they would probably contact someone who has an adequate number of follower’s connections than someone who only has maybe 1 or 2. Not only that, if you are active on LinkedIn by posting status updates relevant to your industry, it shows you ‘know your stuff’. Be social, be active and be consistent and the clients will come.
- Awesome Networking Opportunities – Even if you do not know the groups to join, LinkedIn will suggest groups that are relevant to your profession or field, and will encourage you to connect with likeminded individuals. This way, you will be able to get involved in discussions. Get in touch with your new contacts prior to attending any networking event – you will be able to generate leads prior to your arrival.
- Enhanced Search Engine Optimization (SEO) and Online Presence – if you have a LinkedIn account, and someone conducts a search for your business on the internet, your business name may come up on the very first page of the search results. Top rated search engines like Google rate LinkedIn profiles high. This is because the content on LinkedIn is relevant and fresh. LinkedIn provides you with the option of displaying your company’s website and blog which may help boost traffic to your website.
- Get Recommendation Opportunities – customers who are satisfied with the products or service you offer can tell others how much they love your brand on your profile page. You can even ask your connections to advertise your expertise.