LinkedIn is one of the most powerful social media marketing tools on the internet. As a matter of fact, LinkedIn has a lot of authority on Google and many other well known search engines such as MSN, Bing and Yahoo.
Here are five powerful LinkedIn social media marketing tips to get new business from LinkedIn:
- Add New Connections
LinkedIn has a feature that recommends people you may know. This is a great opportunity to start connecting with a number of people in your industry. I on a number of occasions have added people who I thought had interesting jobs, ones who have sent me a private message asking if I could help them with their Social Media! It works. So connect, connect, connect!
- Post Regularly To your LinkedIn
This is great in combination to the above! If you post regular updates about latest news in your industry, such as facts, figures, the importance of whatever you do to your connections, it does three things:
- Shows you’re passionate about what you do
- Shows you ‘know your stuff’
- Puts you at the heart of the conversation – by this I mean if someone ever needs help with whatever your business does for example – financial services, they think of you first and they are already connected with you. And because you are very active it shows that you are good at what you do!
You can even use Hootsuite to schedule posts in advance if you don’t have the time. It’s a win-win.
- Boost Your SEO
There are actually three areas to include site links to your LinkedIn profile. Rather than display “My Website” and “My Blog”, simply click on the Edit features and click on “Other”. Then simply type in a keyword/keyphrase that will describe how other users can find you.
Make sure that you take the time to optimize your LinkedIn profile before your prospective client/customer types in your main keyword/keyphrase and find the competition instead.
- Promote Your Blog Feed
It is possible to import WordPress blog feed to your LinkedIn profile. All you need to do is to search for the WordPress application. Others will be able to quickly scan your blog content at one glance. Blogs are a pertinent part of social media marketing. Now, you can easily share your insights and thoughts on your professional webpage, LinkedIn.
- Create LinkedIn Ad Campaigns
Many new business owners do not know that LinkedIn is has its very own Direct Ads Campaign, which is targeted at professionals. Unlike many social media marketing tools, LinkedIn is a professional website, so there is very little chance that you would get views from random online users. Instead, you will get views from people who are genuinely interested in the product or service you offer. It makes great business sense to use LinkedIn Direct Ads Campaign.
With LinkedIn Direct Ads Campaign, you can reach millions of professionals and choose your ad’s audience by industry, company size, job function and so on.
- Use Events in Order to Engage Clients and Customers
You can send invitations to your company events via your LinkedIn network. It would give you the chance to meet your clients and customers face to face if they decide to attend the event.
- Use Groups to Meet People
A lot of people join groups when using social media for businesses, and never come back in order to take part in these groups. However, there are a lot of people who are actually committed members of their groups. Starting a group on LinkedIn is really an awesome way to get emails and keep in touch with your group members. As people from your network become a part of your group, this becomes visible to their own network’s news feeds. This has the potential of piquing new interests. Another really great thing about social media for business is that it does not really take much of your time, when you recommend your peers, they will also (gladly) return the favor.