The benefits of setting up a profile page for the business are many. The first and best reason for small businesses is the fact that it is free, and has the power to attract as many friends as any other company. The size of the business is irrelevant on Facebook as everyone gets the same opportunities to grow. Creating the page is free, posts are free and attracting potential customers and clients only takes up time, which means you will get out of it what you put in to it. Setting up a business profile is relatively easy to do. The page requires some basic information, a few pictures if desired and then regular updates to keep the friends interested. A more in-depth profile is not required to get more friends. Simply having interesting content and interacting with friends is what will get noticed.
Facebook business profile pages have no limit to how big they can get. 20 friends, 2,000 friends or 20,000 friends are all possible at the same expense – which is nothing – when you post updates and engage your readers. Therefore, building the page with more and more friends will not cost anything, but will provide more exposure for the business. And the exposure is exponential, as even people who do not like the page will see their friends comment on posts or like them and they may in turn then decide to like the page.
While the page is getting attention from its users, it is also being indexed by search engine spiders. Content put on Facebook is studied by all of the popular search engines, therefore when you post smartly by using keywords for the industry your business is in, it will also show up towards the top of those keyword searches. The content doesn’t have to be anything special, just the keywords in the status updates or in the “about” section of the business. The higher the page ranking is on Google or Bing, the more it will get noticed by searchers.
Having a presence on Facebook validates that a business is “real”. Include the hours of operation, what you sell or do and then add pictures to prove your business exists and people will start making purchases or scheduling to come and perform services for them. Once the business starts to grow, market it through posts, pictures and cross promotional posts. Your business will grow even faster than it would if Facebook were not utilized. Since Facebook is a free tool which requires no special knowledge to use, there really isn’t any excuse why a business doesn’t have a profile page listed!