Did you know that Facebook has more uses than socialising with friends and playing Farmville? Have you ever thought about using it to boost or promote your business?
Well, believe it or not, marketing your small business on Facebook can work wonders for your sales numbers if done correctly. We all know a vast amount of persons who basically live on Facebook, so you can only imagine how large of a market that could be for our small business.
Now we are going to explore a few creative ways to turn your favourite social networking website into your prime marketing vehicle.
You have to think outside the box all the time. Do things that will make your company stand out above the others. This is what will give you that extra edge to ease ahead of your competitors. Here are a few tips that should help you whether you have a company page on Facebook or if you want to promote from a personal page.
1. Consider using your cover photo as an advertisement for your company.
Initially cover photos were used primarily for personal use. However, there are now options available on company pages with a ‘Like’ button beneath it. It is often times the first aspect of your page that your potential clients will see; so it would be a wise move to have it promoting your company.
Ensure that you use appealing photos so that your existing fans, and their friends, and even friends of their friends, will take time out to like your page. Here is one example of an appealing cover photo for a Cup Cakes:
Immediately after viewing the cover photo you can see the name of the company as well as the fact that they are currently in the fashion and beauty sector. These two pieces of information, though small, are enough to start creating awareness of your company. Another tactic is to use a cover photo that highlights any celebrity, or ongoing promotions and offers.
2. Ensure that the content you share on your page is entertaining
Another way to boost your company by using Facebook is to ensure that everything you post on your page is not only informative but also entertaining, and that it leaves the reader wanting to repost it to their own timeline or page. This form of networking is very important as more people reading your posts translates to more potential customers for your company. So search the web and try to find funny pictures, videos, quotes and other media that are related to your business. This way, each time a fan of your company page sees that particular piece of media they will instantly think of your company.
So for example, say that your company is a retailer of baby products. You could consider using the following picture to show a bit of humor behind your product or service:
This picture will not only tell your company’s fan base that you offer baby oil but will also be shared multiple times across the internet due to the fact that it is unique and entertaining.
These are just two of the many ways to boost your small business on Facebook. There are many other methods you could utilize to boost the specific niche of the company. You can even consider creating your own creative method or tactic to raise awareness about your company and grab yourself a few extra prospects for your company. So the next time you are online for you own personal networking needs, create a status or two about your company. Make sure your cover picture is not only informative, and related to your company, but that it is also entertaining.